To the extent that this question sounds like the start of a joke, it’s a tragic one. The BBC reports that ‘a new study by Music Week magazine shows it now takes an average of 4.53 writers to create a hit single.’ That’s up over one person from ten years ago.
Record labels put pressure on songwriters to release more material at a faster pace, so ‘professional’ songwriters are employed (in contrast, one reasons, to the ‘amateur’ songwriters who actually perform the song). Moreover, producers have an unprecedented level of influence. Everyone wants in on the latest synthesised squelchings or claustrophobic compression, with pop music being more technology-dependent than ever.
The most amusing aspect is writing camps. The article describes them as ‘where the music industry puts the infinite monkey theorem to the test, detaining dozens of producers, musicians and “top-liners” (melody writers) and forcing them to create an endless array of songs, usually for a specific artist.’
Well, that explains a lot: why modern pop music is so homogeneous, why the stars themselves seem such lazy and musically unadventurous people. It really is, to coin a phrase, a culture industry.
I think it’s very obvious that this trend is ruinous. Their music globalises and helps eviscerate local cultures. The ‘elites’ in society, for want of a better word, all swear allegiance to it where once they would have been the patrons of high culture. Politicians become too scared to be seen at the opera. Society becomes more musically illiterate as people’s musical imagination is severely restricted by the homogeneity of omnipresent pop music, and people struggle to find ‘relevance’ in serious music. Music literacy will then genuinely become the preserve of the privileged. People lose a source of profound beauty and, in the case of pop music especially, of social and communal bonds, and are given a miserable opioid substitute.
And it’s one concocted by a small set of technicians, their scope totally dictated by market values. Entry into this industry seems to be at the whim of label companies who are the only ones with the economic means now required to produce the hit songs the public demand. Yet classical music is elitist.
Unlike pop stars (and it must be said, modern classical composers), Bach would have to compose weekly on top of his duties as organist. Here’s his cantata ‘Ich hatte viel Bekümmernis’: